It's another "to do" list of the best ways to birth a social media program. Boiled down, the keys are:
- Goals
- Focus
- Reward
- Freedom
This one uses an odd example of a social media site for doctors, but the point illustrates that even the niche-iest of topics can garner success when it comes to the Social Web. Not every community will become gigantic, nor should they expected to be. But the totality of them will move the industry.

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