New Local Search Destination Grayboxx Officially Launches and Grayboxx about to Go Live and Grayboxx ranks Burlington
Grayboxx attempts to fill the void in areas where user reviews aren't as common (outside of the entertainment and leisure arenas). How they do it is anyone's guess, but the idea is to provide scoring based on "anonymous information" about offline activity -- leading to some privacy concerns in their test market of Burlington, VT. Their target seems to be the small to midsize markets (for now).
Saturday, November 17, 2007
Social content gets attention in Local
Think Local, Act Social
Every IYP and local online pure-play these days is adding ratings/reviews if they didn't already have it. Those that had it are flaunting it. And Yelp has shown us how to make a community truly work around the content model with their tremendous content growth.
But is "social fatigue" coming? Is the industry fragmenting too much?
Every IYP and local online pure-play these days is adding ratings/reviews if they didn't already have it. Those that had it are flaunting it. And Yelp has shown us how to make a community truly work around the content model with their tremendous content growth.
But is "social fatigue" coming? Is the industry fragmenting too much?
Hey, what you looking for?
Kelsey provides a look into what users using sites in Local want:
- prices
- the address
- the phone number
- hours
- what the business sells and has on sale
- search
- product comparison ability
- reviews and ratings
Sales teams in partnership
Searching for a Better Local Ad Model
A study of the old-fashioned IYP trying to move online versus the online pure-play attempting to build out an on-the-ground sales force. Contrasts in approaches such as Yellowpages.com working with Marchex to get SEO-optimized, and Citysearch putting together an Atlanta sales call center.
The author makes a point of saying that both have to do a lot of hand-holding with the SMBs to help them make the transition into online advertising. The ones with sales teams that become counselors in this process gain the strongest long-term relationships.
A study of the old-fashioned IYP trying to move online versus the online pure-play attempting to build out an on-the-ground sales force. Contrasts in approaches such as Yellowpages.com working with Marchex to get SEO-optimized, and Citysearch putting together an Atlanta sales call center.
The author makes a point of saying that both have to do a lot of hand-holding with the SMBs to help them make the transition into online advertising. The ones with sales teams that become counselors in this process gain the strongest long-term relationships.
The IYP UGC war
Superpages Most ‘Web 2.0 of Local Sites’
A comparison of UGC on the major IYPs. Reviews alone are no longer enough. Photos, blogs, and even user-submitted listing updates are the current state of being in the game. What's next?
A comparison of UGC on the major IYPs. Reviews alone are no longer enough. Photos, blogs, and even user-submitted listing updates are the current state of being in the game. What's next?
Local Search mapping into the 2.0 with MapQuest
Local Search: Competing All Over the Map
A small study of traffic-leading MapQuest's very careful and slow movement into the AJAXian style mapping world. Simply stated, "MapQuest has long held that basic utility and functionality are valued more by consumers than bells and whistles." Now they're going personalized.
The author also theorizes that the local search revenue model for sites like Citysearch might move towards CPA.
A small study of traffic-leading MapQuest's very careful and slow movement into the AJAXian style mapping world. Simply stated, "MapQuest has long held that basic utility and functionality are valued more by consumers than bells and whistles." Now they're going personalized.
The author also theorizes that the local search revenue model for sites like Citysearch might move towards CPA.
The "Stats Shark" of social bookmarking
StumbleUpon Shark Surfaces
The spikes in traffic caused by social bookmarking have a name, given by Shell Harris. He indicated that the spikes were proportional to normal traffic which would be interesting to a site with large volumes already. Would the proportionality be maintained?
The spikes in traffic caused by social bookmarking have a name, given by Shell Harris. He indicated that the spikes were proportional to normal traffic which would be interesting to a site with large volumes already. Would the proportionality be maintained?
Friday, November 16, 2007
Unverisal Search in Local
What Local Can Learn from Universal Search
LiveDeal puts classifieds and business searches together. How much can Local borrow from the concept of universal search and will users prefer the mix? What are the content types that can be blended and still make sense to the user? Classifieds? Listings? Reviews? Articles? Blogs?
Follow up this with Superpages recent addition of blogs to their local search site.
LiveDeal puts classifieds and business searches together. How much can Local borrow from the concept of universal search and will users prefer the mix? What are the content types that can be blended and still make sense to the user? Classifieds? Listings? Reviews? Articles? Blogs?
Follow up this with Superpages recent addition of blogs to their local search site.
Pending patent wars
Local.com Begins Licensing Local Search Technology
Could a patent war be coming in the future. Local.com claims "patented local search technology" around geographical searches. How broad are these patents?
Could a patent war be coming in the future. Local.com claims "patented local search technology" around geographical searches. How broad are these patents?
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