Friday, December 7, 2007

Yahoo Local moves over into Search

Yahoo! Reorg: Local Goes to Jeff Weiner

Ya, ok, the news is a few days old, but this blogger has gotten a bit behind in his news. Even so, this change is significant enough to warrant the attention even now. Yahoo decided to put the Local product line into the Search product department. It remains to be seen what that means to the future of Y! Local but it should be interesting. As previously noted, local searches make up a large percentage of total online searches, so the fit may be right. Noted in the previous post, however, is the GM's belief that community and content still are king. Does Search know that?

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