Marchex to launch local blog network
Following on the heels of the SuperPages launch into the world of blogging (noted previously), Marchex now plans to launch "neighborhood" blogs, starting in Seattle. With its relationship with Yellowpages.com this firmly places blogging into the next wave of Local social media expansion.
Saturday, November 24, 2007
Thursday, November 22, 2007
3D mapping combined with Local Search
UpNext: Wicked 3D Maps of NYC on Facebook
Take Google Earth, add a dash of local search, and bring in reviews from around the web and you have UpNext. It's plainly in a beta-like mode still, buggy on my own browser before I switched back to IE, and a bit difficult to navigate. But it's cool and fun!
Take Google Earth, add a dash of local search, and bring in reviews from around the web and you have UpNext. It's plainly in a beta-like mode still, buggy on my own browser before I switched back to IE, and a bit difficult to navigate. But it's cool and fun!
Google Coupon search
Is Google Marketing Again? I Hope So!
As pointed out in the above article, Google is pushing their Coupon Search via some AdSense marketing. Try http://maps.google.com/coupons?hl=en&q=pizza&near=90069 and you'll see the results shown here. Note the "Search Coupons" button. The results are quite poor so far, but I'd expect that to improve in short order.
As pointed out in the above article, Google is pushing their Coupon Search via some AdSense marketing. Try http://maps.google.com/coupons?hl=en&q=pizza&near=90069 and you'll see the results shown here. Note the "Search Coupons" button. The results are quite poor so far, but I'd expect that to improve in short order.
Wednesday, November 21, 2007
Local searches via IM
Poynt via SuperPages.com
Nothing especially new here. Just another IM buddy that operates as a portal into some other application technology – in this case a SuperPages search.
Nothing especially new here. Just another IM buddy that operates as a portal into some other application technology – in this case a SuperPages search.
User-adjusted business mapping at Google
Google lets users fine-tune maps
This San Jose Mercury News article describes a new feature of Google's mapping technology. With the new feature, common users are allowed to directly adjust the "true" location of a business address. The address of a business might be the side street, but the front entrance is on the big boulevard. If so, make the adjustment and voila!
Businesses that sign up for their local "Business Center" can restrict movement of their address marker. Sounds a bit like intimidation?
This San Jose Mercury News article describes a new feature of Google's mapping technology. With the new feature, common users are allowed to directly adjust the "true" location of a business address. The address of a business might be the side street, but the front entrance is on the big boulevard. If so, make the adjustment and voila!Businesses that sign up for their local "Business Center" can restrict movement of their address marker. Sounds a bit like intimidation?
100 Social Web blogs to follow
Top 100 Social Media and Social Networking Blogs
As one might expect, this is a long list by Laura Milligan of her favorite blogs covering the Social Web (social media, social networking and Web 2.0 in general).
As one might expect, this is a long list by Laura Milligan of her favorite blogs covering the Social Web (social media, social networking and Web 2.0 in general).
Tuesday, November 20, 2007
Will Christmas invert the Local Search weekly pattern?
Forget Black Friday! Are You Ready For Holiday Season's Cyber Mondays?
According to this blogger, the Cyber Monday influence will cause search traffic to spike on Mondays during the holiday season. At least thats the theory. Knowing that typical searches for restaurants and nightlife, the mainstays of Local Search, peak typically on Thursdays and Fridays, will this lead to an inversion of the common weekly pattern for the next 4-5 weeks?
Monday, November 19, 2007
Oh, to be popular (a popular blog, that is)
101 Ways to Make Your Blog More Popular and Successful
Like the title says, here listed are a number of tips, from the obvious ("98. Become an expert in your trade, be a specialist in your topic") to the humorous ("57. Use pictures of beautiful women"), and even the serious ("90. Trademark your blog name and logo"), from the technical ("44. Use the h2 tag for post titles") to the social ("15. Reply to your comments"). All in all, good suggestions for the would-be blogger.
Like the title says, here listed are a number of tips, from the obvious ("98. Become an expert in your trade, be a specialist in your topic") to the humorous ("57. Use pictures of beautiful women"), and even the serious ("90. Trademark your blog name and logo"), from the technical ("44. Use the h2 tag for post titles") to the social ("15. Reply to your comments"). All in all, good suggestions for the would-be blogger.
The POWER of scanability for blogging
With Blogging, Size Matters - If You Want Traffic
It doesn't have to be short, it just has to be interesting and digestible. Included are tips on writing great blog entry headlines, so that the user can quickly find what they want (or at least find out that you don't have it).
It doesn't have to be short, it just has to be interesting and digestible. Included are tips on writing great blog entry headlines, so that the user can quickly find what they want (or at least find out that you don't have it).
Connecting the Social Web to the offline world
Connecting social media with the “real world”
Members of a forum discussing the social web posed the question of when online social media will connect with the offline world.
Members of a forum discussing the social web posed the question of when online social media will connect with the offline world.
Wiki'ing in the Local space
$5.5 Million Comes Knocking on Fatdoor
Startup Fatdoor is testing out Wiki as a means of creating a Local site. The article here explains a little bit of the rationale and implementation, which is currently in private, behind-closed-doors test mode.
Startup Fatdoor is testing out Wiki as a means of creating a Local site. The article here explains a little bit of the rationale and implementation, which is currently in private, behind-closed-doors test mode.
Sunday, November 18, 2007
Web 3.0: The Semantic Web
Imagining Web 3.0 and Beyond Part 1 The Mind Blowing Evolution of the Social Web
Introduce contextual searches to the social web, then place that information in front of the user at the appropriate time, and you have the Semantic Web, aka Web 3.0. So says this author.
Is this truly the next step in the evolution of the web, or is the next big thing still lingering out there yet to be discovered? Is the Ask.com paradigm sounding familiar?
Introduce contextual searches to the social web, then place that information in front of the user at the appropriate time, and you have the Semantic Web, aka Web 3.0. So says this author.
Is this truly the next step in the evolution of the web, or is the next big thing still lingering out there yet to be discovered? Is the Ask.com paradigm sounding familiar?
Tips on building social buzz
Building Consistent Traffic With Social Media and How to Set Up a Domino Effect of Traffic
Included is a list of some core tips for bloggers that wish to build buzz around their blogs. Nothing earth-shattering here, but with the industry maturing at this point, we shouldn't expect any. Examples are such tidbits as "lists are very popular" and "using numbers in titles also tends to help" when targeting del.icio.us.
Included is a list of some core tips for bloggers that wish to build buzz around their blogs. Nothing earth-shattering here, but with the industry maturing at this point, we shouldn't expect any. Examples are such tidbits as "lists are very popular" and "using numbers in titles also tends to help" when targeting del.icio.us.
Content-driven or Concept-driven viral strategy
Social Network Growth Strategy - Content, Concept or Both?
A this-or-that comparison of viral strategies, with a thrown-in at the end of "why not both". Some of this is probably a statement of the obvious, but the obvious is probably good to hear sometimes.
A this-or-that comparison of viral strategies, with a thrown-in at the end of "why not both". Some of this is probably a statement of the obvious, but the obvious is probably good to hear sometimes.
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