The 5 goals of social media marketing (SMM)

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market

DoshDosh suggests that there are 5 primary reason to get involved in SMM:

1. Brand awareness
   
2. Reputation management
3. SEO
4. Site traffic generation
5. To drive sales

I suspect the end-goal of all marketing is to drive sales, however. But in this posting the specific goal is to promote a new product release or similar via a trusted blogger in the community.

The post wraps up with this gem: "social media visibility = brand awareness + word of mouth = new customer." Obvious in a way, but worth including in any marketing materials on selling blogging.