Saturday, November 17, 2007

Social content gets attention in Local

Think Local, Act Social

Every IYP and local online pure-play these days is adding ratings/reviews if they didn't already have it. Those that had it are flaunting it. And Yelp has shown us how to make a community truly work around the content model with their tremendous content growth.

But is "social fatigue" coming? Is the industry fragmenting too much?

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