Searching for a Better Local Ad Model
A study of the old-fashioned IYP trying to move online versus the online pure-play attempting to build out an on-the-ground sales force. Contrasts in approaches such as Yellowpages.com working with Marchex to get SEO-optimized, and Citysearch putting together an Atlanta sales call center.
The author makes a point of saying that both have to do a lot of hand-holding with the SMBs to help them make the transition into online advertising. The ones with sales teams that become counselors in this process gain the strongest long-term relationships.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment